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As preparations are made to broadcast some of the 26 Olympic sports in 3D, independent opticians, coming together under the Eye Love My Local Independent Optician campaign, are encouraging people to book an eye exam to ensure eyes are working at their best to enjoy every moment of London 2012 in 3D.
The live Olympic events played in 3D aim to bring the nation closer to the action than ever before, considerably changing the way that people will view this great sporting event. However, as more reports come to light of viewers of 3D experiencing eye problems, independent practices across the UK are advising people to visit their local optician for a regular eye exam to identify any potential problems the three dimensional, hi-tech devices are having on eyes.
Paul Surridge, a spokesman for the Eye Love My Local Independent Optician campaign, said: "As each new technological device that enters the market becomes the must have accessory, everyday lives are being spent moving from one gadget to another, putting constant stress and strain on the eyes.
"When it comes to the artificial effect of virtual 3D, the brain and eyes have to work harder for the images to fuse together. This can lead to common complaints such as nausea or being unable to see the three dimensional special effects. People may also suffer from headaches and blurred vision, both symptoms of eye strain."
Independent opticians recommend the following five tips when watching 3D broadcasts:
1) Position yourself a good distance from the screen; not too far or too close
2) Ensure you view the screen from the front and not from an angle
3) Take regular breaks from viewing to give your eyes a chance to relax
4)Eye strain can be reduced by setting the screen’s brightness and contrast low
5) It is recommended that your eyes are level with the screen
“Independent optical practices are there to learn about your lifestyle and help you take care of your long term eye health. Opticians may recommend corrective lenses, suggest some simple eye exercises or provide advice on avoiding problems with 3D television when you tune into the Olympics this summer," concluded Paul.
The Olympic Games will be available to watch in 3D nationwide this summer, at many cinemas and on the small screen. The broadcasting will include the opening and closing ceremonies, as well as major competitions such as athletics, diving and swimming. In addition, screens will be put up around the country, so that the public can experience the action up close using 3D technology.
"The atmosphere, range of designer frames and the high levels of service at Wendy Diddams changed the way I viewed going to the opticians. By using an independent I have found that I don’t have to hang around waiting for ages and I also have never had an appointment cancelled since being with Wendy."Naomi Wellman, from Knutsford, patient at Wendy Diddams Optometrist
Eye Love My Local Independent Optician Members
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